From the very beginning, Biofarm strived on developing hight standard products in accordance with the needs of consumers. The company's expertise in medicine manufacturing and the quality of their products are recognized today among the top ones. In fact, one can find today in Biofarm's portfolio a lot of products that have passed the test of time, such as Carmol, on the market since 1928, Triferment and Anghirol, two of their best known brands, launched in 1959. Also Cavit which is essential in the harmonious development of children, launched in 1964, or Colebil, the expert on biliary problems that is still the market leader today, more than 50 years after its launch.
As a leading manufacturer in the pharmaceutical industry, Biofarm focuses on always keeping pace with the requirements of an extremely competitive market, including brand image. Thus, in preparation for the anniversary, in 2019, the company refreshed its visual identity that now translates into a modern approach the values of the brand (responsibility, performance, innovation, care for people and passion for identifying the best solutions for their health).
Today, Biofarm continues to prove that it is a visionary company that leaves its mark on the way it does business, the way it relates to employees, the way people heal, the way the pharmaceutical history is written in Romania. The anniversary campaign ,,100 years investing in the future” reiterates the company’s mission to always act for the good of the people and emphasizes the innovative spirit that guides the manufacturer's activity to meet consumer needs and keep pace with the requirements of a demanding pharmaceutical market.
Currently, Biofarm’s portfolio covers the most important therapeutic areas in the Consumer Healthcare division (digestive & metabolic, respiratory & ENT, cardiovascular & circulatory, nervous system, multivitamins), with over 20 representative brands and is constantly developing and improving.
100 years later innovation remains the engine that supports the evolution of Biofarm and the main development pillar for the company. This is proven by the new production unit, also located in Bucharest, that is equipped with state-of-the-art equipment and installations. Biofarm started the production of food supplements in the new unit in 2021 and it will contribute to increasing production numbers and expanding into new markets.
"We have kept our promise for 100 years to put people's well-being and health at the forefront of our activity and to invest in the best solutions for consumers. The anniversary campaign comes, not only with nostalgic thoughts, but also with ambitions and new goals through which we continue to position ourselves as a reliable partner for consumers and a strong player on the pharma market. The past is just a binder that prepares us for a new stage in the history of Biofarm.”, Cătălin Vicol, General Manager of Biofarm, says.
Under the anniversary umbrella ,,100 years investing in the future”, Biofarm will launch a series of actions, external and internal, throughout the year to celebrate the centenary along with customers and partners.